Understanding GEO & AEO: Executive Briefing
Opportunities & Challenges for European Marketing Leaders
Brian Ho on stage and online across Malaysia, Singapore, Europe, China and Vietnam.
Brian attended in person, then turned 32 talks into one visual guide with diagrams, key numbers and a 90-day checklist.
Top 20 Digital Marketing Leaders · 7th DMAT Confex Malaysia 2026
Honored among the Top 20 Digital Marketing Leaders and featured Panelist on Panel Discussion V alongside leaders from KPMG, ServiceNow, Williams Sonoma, and Champions Group.
Panelists: Moderator: Sheznie Merican (Hong Leong MSIG Takaful) · 6 panelists global
Opportunities & Challenges for European Marketing Leaders
Off-Page GEO & Entity Mentions Framework (500+ Registrants)
Trusted Source Architecture & AI Search Strategy for 2M+ Traffic
Transitioning from Classic SEO to Generative Engine Optimization
Conferences, webinars or in-house workshops, in English or Vietnamese.
Optimizing technical infrastructure, entity graphs, and content extractability so AI platforms (ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity) cite and recommend your brand.
Brian Ho’s bottom-up engineering audit stack spanning DNS/TLS (L1-2), WAF/Bot Access (L3), robots.txt (L5), Edge SSR (L8), Schema/Entities (L10), llms.txt (L11), and MCP (L12).
The 7 sequential gates every URL must pass to earn AI visibility: Discover -> Crawl -> Index -> Retrieve -> Ground -> Cite -> Mention.
When a user submits a complex prompt, ChatGPT expands it into multi-hop sub-queries (Find -> Hone) and filters candidates down to ~6.7 safe_urls that drive 99.86% of citations.
Extending Google’s E-E-A-T with Algorithmic/Agentic Verifiability and structuring first-party documentation as a high-density reference graph.
Brian Ho Marketing’s Model Context Protocol server (mcp.brianhomarketing.com) equipping Claude, ChatGPT, and Cursor with 28 specialized SEO/GEO engineering skills.
Brian Ho Marketing’s Inversion methodology: Instead of only asking "How do we rank?", we first eliminate the 4 structural failure modes that cause 90% of brands to be skipped by AI crawlers and excluded from ChatGPT safe_urls.